Project Overview
Website for a pet loss memorial services company with a custom CMS, a catalog system and online memorial publishing functionality.
Project Details
Project Profile
The project involved building a customer-facing website with unique content management requirements that include a catalogue management system, handling of memorial publishing and management, as well as a custom CMS to manage page content and location information with a way to contact each location.
The Challenge
The challenge was to create a clean, easy-to-use, informative website where content is easy managed. In particular, it was very important for the client to have a dynamic catalogue management system that can be controlled in-house, as well as an online memorials feature where clients could easily post photos of their pets along with stories. This memorial system needed to robust security, and yet be very simple for clients to access and post their memorial tributes.
The Approach
Our strategy involved leveraging the Bootstrap front-end framework alongside server-side database programming tools like PHP, PDO, and MySQL to construct the website. In-house development was key as we meticulously crafted the CMS, catalogue manager, and online memorial platform from scratch, ensuring 100% custom code implementation. This approach was strategically chosen to prioritize not only speed and efficiency but also to enhance the security measures of the system. By tailoring each component to fit the project's unique requirements, we aimed to deliver a seamless, high-performing website that met the client's needs effectively.
Results
The outcome was a notable surge in interaction with the website, accompanied by an expansion in both physical visits and organic search traffic. This uptick in engagement not only drove more visitors to the site but also enhanced its visibility across search engines, contributing to a broader audience reach and increased online presence. See the project page for the online memorials application.
Pets At Peace is the most loved and respected pet memorial services company in Ontario.
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