Project Overview
This project involved the creation of a database-driven application as an extension of a website. It allows for users to create memorial pages via a client interface. Also, the website owner has access to all memorials in order to manage them if needed.
Project Details
Project Profile
The scope of the project involved crafting distinct interfaces—one tailored for the website owner and another for their clientele—empowering them to generate online memorial pages. These poignant tributes can be viewed on the company's website, featuring sections dedicated to obituaries and photos. By creating user-friendly interfaces for both the owner and customers, the project aimed to offer a seamless and heartfelt way to honor and remember their pets through personalized memorial pages.
The Challenge
The challenge presented was to design a resilient web application that offered intuitive usability for both clients and the business owner. Access to the back-end interface, allowing approved users to share stories and upload photos, was restricted solely to those granted permission by the owner. The primary objective was to ensure a seamless user experience while upholding the platform's integrity and security. This entailed creating a user-friendly system that maintained the highest standards of data protection and ease of use for all involved parties.
The Approach
The approach adopted involved developing a sleek interface with powerful features that remained user-friendly, catering even to those with minimal experience. The company implemented a method where they could send a code to preapproved customers, allowing them to set up an account in just one seamless step. This streamlined process enabled customers to swiftly create a memorial page within seconds of receiving the code, facilitating a quick and hassle-free experience from start to finish.
Results
With the implementation of the application, the website experienced an immediate surge in engagement, amplifying the value proposition of the company's services. This uptick in engagement translated into a substantial increase in traffic, fueled by customers actively sharing their memorial pages with their loved ones. The seamless integration of the application not only enhanced user interaction but also empowered customers to organically promote the company's offerings, fostering a sense of community and connection among users.
Adding an interactive element to a website generates much higher engagement rates and creates added value leading to more return customers.
Visit Project SiteReady to discuss how Xengage can grow your leads and ROI?
Let's create an amazing Web presence together!